Home Page Latest News Sales fell by more than 30%, and BMW resumed its price war

Sales fell by more than 30%, and BMW resumed its price war

This year, due to the impact of the old car replacement subsidy policy, major brands have ushered in sales growth. Among them, Tesla became one of the highest-selling brands with a year-on-year growth rate of 66.37%, while BMW suffered a decline in sales, down 30.82% year-on-year.

The decline in BMW's sales is not without warning. In July, BMW announced its withdrawal from the price war, a decision that has already caused some reaction in the market. In the sales rankings of overseas brands in September, BMW is far behind Mercedes-Benz and Audi. The best-selling BMW 3 Series only ranked eighth, with 11,589 units sold, a year-on-year decline of 15.38%; the BMW 5 Series ranked tenth, with 8,102 units sold, a year-on-year decline of 32.64%.

In response to the pressure on sales, BMW restarted the price war. On the electric MINI, BMW even offered a discount of up to 60,000 yuan. In addition, BMW also lowered the price range of the i3 to 180,000 yuan, thus further stimulating consumers' desire to buy.

However, as a traditional luxury brand in the era of fuel vehicles, MINI's sales performance is not optimistic. In particular, the MINI brand under BMW has to adopt a more affordable price strategy while launching electric vehicles. This is not only the problem of MINI itself, but also the problem faced by traditional luxury brands in the entire era of fuel vehicles.

Although BMW has adjusted its strategy and launched more promotions, BMW still faces a huge challenge. BMW has lowered its financial guidance for fiscal 2024 and recalled 1.50 million vehicles worldwide, which has dealt a significant blow to BMW's brand perception and financial situation. In addition, BMW's sales in the Chinese market continue to decline, while Mercedes-Benz and Audi sales have been rising.

The reason why BMW chose to restart the price war may be that the market demand in China is very important to BMW. If BMW cannot succeed in the Chinese market, its performance in other markets around the world may also be affected. Therefore, restarting the price war is a means for BMW to strengthen its position in the Chinese market. However, it also means that BMW may face more competitive pressure.

Back to Top
主站蜘蛛池模板: 2021精品国产综合久久| 国产成人精品综合久久久| 色妞色综合久久夜夜| 国产综合成人久久大片91| 欧美综合区综合久青草视频| 欧美激情中文字幕综合一区| 国产成人综合网在线观看| 国产AV综合影院| 狠狠亚洲婷婷综合色香五月排名| 国产精品国产欧美综合一区| 久久香综合精品久久伊人| 伊人久久大香线蕉综合Av | 亚洲综合图色40p| 亚洲欧美日韩国产综合一区二区 | 色综合天天综合中文网| 久久综合亚洲欧美成人| 精品福利一区二区三区精品国产第一国产综合精品 | 国产成人亚洲综合色影视| 精品国产第一国产综合精品| 国产成人综合网在线观看| 色综合久久无码五十路人妻| 久久涩综合| 国产欧美日韩综合精品二区| 亚洲色欲久久久综合网| 欧美久久综合九色综合| 久久综合丁香激情久久| 亚洲色偷偷综合亚洲AVYP| 国产成人精品综合久久久| 色婷婷色综合激情国产日韩| 国产精品天干天干综合网| 欧美日韩综合在线| 亚洲国产精品成人AV无码久久综合影院 | 国产巨作麻豆欧美亚洲综合久久 | 99久久综合国产精品二区| 色爱区综合激情五月综合色| 国产成人亚洲综合色影视| 综合欧美亚洲日本| 色爱无码AV综合区| 狠狠色噜狠狠狠狠色综合久| 婷婷成人丁香五月综合激情| 亚洲一区综合在线播放|